No 8 Ventures

Archive: Marketing & Evangelism

Morgo

Posted by: | Cool Stuff | Jenny Morel | Marketing & Evangelism | Morgo | New Zealand | No8 Investments | 04.09.2009

Morgo went very well.  Standing around in the warm sunshine at Waitangi with lots of exciting New Zealand companies.  The offshore speakers provide a great spark.  Bill Reichert from Garage Ventures was a popular speaker, and stayed around to lead a walking workshop on entrepreneurship on Saturday – where we ended up kayaking.  The Aconex founders […]

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Morgo

Posted by: | Cool Stuff | Innovation | Jenny Morel | Marketing & Evangelism | Morgo | New Zealand | News | 01.09.2008

Just back from Morgo. The best couple of days in a long time. The purpose is to give everyone a re-charge, to excite them about the business of being entrepreneurs, and it certainly seemed to do that. Lots of stars, including Glenn Martin talking about his Jetpack, Didier Elzinga from Rising Sun Pictures, Bill Day […]

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What’s Your Word?

Posted by: | Marketing & Evangelism | 23.06.2006

Maurice Saatchi has a piece in today’s FT titled “The strange death of modern advertising“. He observes that “At the age of only 50, advertising was cut down in its prime. Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is […]

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A View From The Top

Posted by: | Andy Lark | Marketing & Evangelism | Technology | 10.06.2006

One of the many advantages of sitting in Silicon Valley as a NZ VC is the networking opportunities. It is no exaggeration that every day affords you some opportunity to sit with potential customers and partners. This week it was breakfast with Rich Breunich, head of the Enterprise and Emerging Technology Group within Citigroup’s IT […]

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Long Tail Economics

Posted by: | Andy Lark | Marketing & Evangelism | 10.06.2006

Long Tail economics are spawning a new generation of start-ups looking to monetize, well, the Long Tail. The New York Times today has a terrific example of it in action at NetFlix. NetFlix is an online movie rental store with a twist. You pay a flat monthly subscription – say $15 – you keep the […]

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The Press Release…

Posted by: | Andy Lark | Marketing & Evangelism | 08.06.2006

I’m often surprised how many NZ companies aren’t distributing press releases in the US market. It’s one of the simplest ways to get the message out. The objection is often “but we don’t have a PR agency”. Or, “Press releases are old school…” A study flagged by InformationWeek flags the real value of the press […]

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Welcome!

Posted by: | Andy Lark | Cool Stuff | Getting Funded | Hindsights | Innovation | Jenny Morel | Mark Edwards | Marketing & Evangelism | New Zealand | News | No8 Investments | Recruiting | Technology | Venture Capital | Views | 06.06.2006

Welcome to the N0 8 Ventures” blog. This, our first foray into the blogosphere, is about two things. First, sharing thoughts, content, links and more. We come across a wealth of information as we go about evaluating investments and assisting the companies in our portfolio. This is the perfect vehicle with sharing that information more […]

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Blog Guidelines

Posted by: | Andy Lark | Cool Stuff | Getting Funded | Hindsights | Innovation | Jenny Morel | Mark Edwards | Marketing & Evangelism | New Zealand | News | No8 Investments | Recruiting | Technology | Venture Capital | Views | 06.06.2006

Welcome to the N0 8 Ventures Blog. The N0 8 Ventures blog is all about creating value in young companies through entrepreneurship, investing and venture capital. These are our views and do not necessarily represent those of our investors or portfolio companies. We like Charlene Li’s blogger code of ethics and have adapted them. We […]

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Top Product Management Mistakes…

Posted by: | Andy Lark | Marketing & Evangelism | Technology | 02.06.2006

Every start-up makes them… Here is a short primer on the top product management mistakes. Don”t confuse: “Customer Requirements with Product Requirements Innovation with Value Yourself with Your Customer The Customer with the User Features with Benefits Building Right Product with Building beste online casino Product Right Good Product with Good Business Model Inspiring Features […]

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