New Zealand companies typically have great technology – I’ve never been let down by that. They’ve learned that they need to invest in sales and marketing and are getting better at it.
What almost none of them do well is financing. The usual attitude is “we’re a great company so people should want to invest”. Sounds very like, “We have a great product so people should buy it”.
To attract the best investors, you need a financing plan.
What’s the end goal for investors – Listing? Where? How much money will you need before then? How many funding rounds? What will be the key milestones that change your value along the way?
Who will be the ideal investors for you?
I will post more on this over the next week. – Jenny