A new report from Nielsen/NetRatings gives some interesting demographics of podcast listeners. Generalizations aside, the report has some interesting results – US data:
51.6% of people who listen to podcasts pay their bills online. But, podcasting is not yet nearly as popular as viewing and paying bills online, 51.6 percent, or online job hunting, 24.6 percent. 24.6% have participated in online job searches.
6.6% of adults have downloaded a podcast and the the 18-24 age range is twice as likely as the average adult to download podcasts.
Apple users are more likely to download podcasts as Windows users. Audio and video podcasters are over three times as likely as the average Web user to use Apple’s Safari as their primary Internet browser.
Is Apple the platform of choice for the Web 2.0 generation?