No 8 Ventures

The Press Release…

Posted by: | Andy Lark | Marketing & Evangelism | 08.06.2006

I’m often surprised how many NZ companies aren’t distributing press releases in the US market. It’s one of the simplest ways to get the message out. The objection is often “but we don’t have a PR agency”. Or, “Press releases are old school…”

A study flagged by InformationWeek flags the real value of the press release – communicating directly with your audiences.

“Press Releases Are More Popular Than Reported News, Says Study – Also, knowledge workers fail to find what they’re looking for in Internet searches 30% of the time.

The utility of the press release coupled with effective distribution vehicles is pushing them into all the major news portals and throughout the blogosphere. Then, you’ve got waning trust in traditional media… So, get your message out. MarketWire, BusinessWire and PRNewsWire are the main services.

The other thing this survey points to is the need for better search engine optimization. SEO as it is known – and paid search are now accounting for a serious chunk of most start-ups marketing budget. If people can’t find you on the Web, you aren’t going to be found at all.

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